NAPA Brand

The NAPA brand is widely recognized by North American consumers as the premier value for
automotive replacement parts, accessory items and service items. With a combined network of approximately 5,800 locations, NAPA delivers in large and small communities. As an industry leader for over 75 years, NAPA is the recognized brand for quality and value.

National and local advertising is designed to reinforce continued brand awareness and to position NAPA as the source for the highest quality auto parts and service. The NAPA Advertising Program delivers high visibility exposure through national television, radio and print advertising, targeted sponsorships and high-quality local advertising materials.

In addition to advertising and brand management, NAPA provides extensive technology resources that include internet based solutions that serve repair facilities as a connection to their primary NAPA Auto Parts facility with NAPA PROLink to enhance ordering time and accuracy. NAPAOnline offers the retail public an internet based ordering system directly to their homes including technical information and specifications on available parts and supplies.

The NAPA brand is managed in the wholesale arena, as well. With long standing National Account relationships, NAPA is the premier provider to such national accounts as AAA, CarMax, Firestone, and the United States Postal Service.
For the independent repair facility NAPA extends its brand loyalty with the NAPA AutoCare Center Program providing business tools and support that help these owners promote and grow their business.

By every measure, the NAPA brand succeeds in the competitive automotive aftermarket by providing the highest quality automotive parts, supplies, equipment and accessories to the wholesale and retail markets